Do You Really Need an SEO Company?
- 1 Do You Really Need an SEO Company?
- 1.1 What is SEO and Why Do You Need It?
- 1.2 To Hire an SEO or to Do It Yourself?
- 1.3 How to hire an SEO by Google Webmasters Guidelines
Do You Really Need an SEO Company?
It is a question that business owners make. There are so many horror stories about working with an SEO company.
We thought it would be good to explain our role in your business and why it is important to use a company that provides our services.
We will explain the costs involved and we will be as transparent as we can.
What is SEO and Why Do You Need It?
As a business owner you need to have a plan in place to promote your business and get new customers. SEO should be a part of that plan and here are just a few of the reasons why:
- The derivations generated from the SEO near an average of 15%, which is 12% higher than the conversion rate of the output cables.
- In a recent Hubspot survey only 9% of companies that use inbound marketing with SEO failed to see an ROI. If it works for 91% or businesses, it will most likely work for you as well.
- Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. SEO will ensure that posts in the blog are found and generate traffic.
To Hire an SEO or to Do It Yourself?
A Good SEO Company will also know and adhere to all of Google’s rules and will avoid the wrong SEO tactics.
If you are not sure what you are doing, performing SEO yourself can have negative consequences and it is better to hire a professional.
SEO takes a lot of time
SEO itself can be a full time job. As a small business owner, the first question that needs to be asked is: “Do I have enough time to do SEO myself?” Making SEO takes a lot of time and you will have to decide what is the best way to split your already tight schedule.
For example, if your business already requires a lot of your time, it may be better to focus on your own business and hire an SEO to help you and reduce your workload.
However, if you are willing to work late afternoons, before mornings, or whenever you have some free time, doing SEO yourself can save a lot of money on your business, which leads to the following:
Can you afford an SEO company?
Working with an SEO company will certainly save you a lot of time, but it will also cost you money. You will need to determine if your company has a budget for SEO.
If you can not afford to rent an SEO, then you will be forced to do it yourself. Keep in mind that ranking well in search engines can significantly increase your business income, which may very well justify spending more now to hire an SEO.
You will need to determine how much your business can afford and what extra income it could possibly generate by ranking better.
Your Specific Business and Levels of Competence
Another thing to consider is your specific business. Every business is different and will have different SEO goals. Some companies operate in a niche that is very competitive and much more difficult to classify, while other companies can operate in a less competitive niche with much less competition. The area of your business goals is another factor.
Do you sell a product or service that is offered across the country or only sells locally? Ranking in a small city for a local business will naturally be easier than ranking a search term competing across the country.
If you are a local business with low competition, you may be able to succeed by doing SEO yourself. However, if your competition level is very high, you have a lot of work ahead and will need to hire a professional SEO company.
Your knowledge of SEO and following the best practices
Another thing to consider is your SEO knowledge. Do you know a lot about SEO or is it just kind of dabbling in it? Search engine optimization can be risky and optimizing your website with the wrong SEO tactics have consequences.
Some search engines (mainly Google) are constantly changing their algorithms and reassessing what they “like” and what they “do not like.” If your website does not live up to what Google wants, they can penalize your website, website your SERPs, and crush your business almost instantly.
Potentially at that time, your business name will not even appear – even if a customer looks for your exact brand!
How to hire an SEO by Google Webmasters Guidelines
This is the reason why you really need to know your SEO and keep up with the latest best SEO practices. Google only has over 200 different factors on how to rank a page. While professional SEO companies do not even know all of them, they have experience and can make an educated guess.
About the Author
I'm Professional SEO Specialist, Team Leader of RegentSEO, a Trusted SEO Agency with over 7 years industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence. More About Me...