When compiling this list of SEO strategies, we start with a guess: you’re busy. So, these techniques are what you can implement at this time (no long-term commitment is required).
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Obviously, there are many other techniques, but this is a great place to start. And remember: you do not have to use all this (although you certainly can); even some should give a boost to your WordPress site in the SERP.
In addition, we will focus on the tips directed to Google, since it is by far the most popular search engine and publishes the largest amount of information about its algorithms. That said, many of these strategies should also help you on other sites, such as Yahoo Search or Bing.
We do not just say this because we are a hosting company. We say it because it is true: the hosting provider you choose is vital for SEO.
Since Google takes into account the speed of classifying sites, a good host can help you reach the top of the SERP. Your host also affects the amount of downtime your site experiences and the physical distance between servers and visitors, both ranking factors. Last but not least, given that Google gives HTTPS sites a small boost, you’ll want that too. At DreamHost, it’s free with all our plans.
If you have not yet created your website, you will want to choose a host that is reliable and has a reputation for excellent performance. Even for an existing site, you may want to consider changing hosts if your current provider does not meet these criteria.
Your theme is one of the most important choices you will make for your WordPress site. It determines the appearance and design of your site, it can provide new functionality and it also plays a role in your SEO. For example, your topic may affect the speed of your site, which (as we have already discussed) is vital. The way a topic was developed also matters since clean code gives your site the best possibility in SERPs.
Therefore, when choosing a topic, you will want to opt for one created with SEO in mind. These topics are often referred to as ‘SEO friendly‘. You may also want to look for a theme that offers features specifically designed to improve your SEO, such as new header label options. Fortunately, there are many topics available that conform to the law.
If you are new to WordPress, you may not yet be familiar with the plugins. These are small pieces of complementary software that you can install, which add new features and functionality to your site. There is a supplement to help your site do almost anything, including the highest rank in the search engines. In fact, there are many add-ons designed specifically to improve the SEO of your site.
These add-ons can provide small and specific features, such as creating a sitemap (we’ll talk more about that in a moment). To get even better results, you can also opt for a full SEO add-on such as Yoast SEO, which will add a full set of features focused on optimization to your site.
Permanent links are permanent URLs that point to individual posts, pages and other content on your site. They are what people will use to reference and link to your site, and their appearance matters. Of course, the descriptive links that describe their content are easier to understand for search engines and tend to get a ranking boost.
A sitemap is a list of all the pages and other content on your website, usually organized in a hierarchy. It provides a quick way to see how your site is presented and what it includes. While these sitemaps were designed to help users navigate the websites, their main goal now is to communicate the information to search engine robots (also known as crawlers).
While a sitemap is useful to help search engine crawlers see how your site is organized, it does not help them make sense of individual content. For that, you’ll need to use header tags. These are the formatting options that you can apply to the titles of the sections in the pages and publications.
Chances are you’ve found the concept of keywords before. These are short phrases that describe the subject of their content. For example, you can choose the keyword “easy recipes” for a blog post that shares simple recipe options for beginners. By doing this, it predicts that many people will type the phrase into a search engine when they search for this type of publication.
Choosing a keyword for each publication or page and using it in several places, such as title, titles, and content itself is a common way to communicate your topic to search engine crawlers and increase the chances of showing your Relevant content searches.
Google and other search engines do not consider your website in a vacuum. Instead, they look at how well connected they are, both internally and to other sites. The use of many links in their publications and pages tells crawlers how they relate to similar content. It also encourages other people to link to your site, which in turn tells search engines that your content is valuable.
As with keywords, this is a strategy that you will want to use with care. If you add too many links to your content or use many links that point to irrelevant pages or exist only to promote products, it is likely that your ranking in search engines suffers.
Instead, seek to incorporate links where they fit naturally and point readers towards high-quality websites that already have a high score on the SERP. The intelligent use of internal links and external links is key to achieving the best possible SEO results.
The receptive design is so important that Google uses it as a classification factor. If your site is receptive, your chances of appearing high in SERPs will be much better. For WordPress users, the best way to start with a responsive design is to choose a theme that supports it (which many, if not most, now do). Do not forget to take a look at the other SEO features of each theme!
The images are important for almost any website. They provide visual appeal and context, in addition to helping to divide the text and make it more readable. As you probably guessed, they can also have an impact on your SEO. On the one hand, the quality and size of your images can affect the loading speed of your pages, which is a classification factor. In addition, crawlers will examine certain information attached to the images, such as file names and ‘alternative text’, when attempting to index and understand your site.
Addressing these two problems will go a long way in propping up your SEO. First, be sure to optimize your images and other media, so that they have the least possible impact on the performance of your site. Then, give each image a descriptive file name and alternative text (bonus points if you use a keyword in one or both places).
The more extensive content is also valuable to readers, can increase their perceived credibility and encourages visitors to spend more time on their site. Therefore, when creating content, try to do it as deeply as possible. There are many ways to do it, but the “skyscraper technique“, which improves the existing content by making yours is better and more complete, is a method that is worth consulting.
Along with the length, Google’s algorithms consider the frequency of content when deciding how to classify your pages. Old, high-quality content will perform well, of course, but the new and more recent content is given a boost that is more likely to be relevant to search engines.
When Google and other search engines create complex algorithms to rank websites, their goal is to help the most relevant and useful sites get a high score. The specific classification factors and their effects change over time, but this underlying theme remains constant. If you want to see success with your SEO efforts, you should focus on creating quality content instead of trying to fool the system.
I'm Professional SEO Specialist, Team Leader of RegentSEO, a Trusted SEO Agency with over 7 years industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence. More About Me...
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