Do you want better potential clients and more reserved jobs? It all starts with being at the top of the search engines. Get there with HVAC SEO from the experts.
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When you search Google for “AC Repair Near Me” or “Furnace Repair in [your city],” does your company’s website appear as one of the top three results? If it is not among the first three, it is losing business with its competitors, guaranteed.
About 97% of consumers connect online to find local services, and 93% of online experiences start with a search engine. Once there, 55% of users click on one of the first three entries.
Let Blue Corona fix it for you. As a sponsor of ACCA and strategic partner of Nexstar with 10 years of experience, WE KNOW the HVAC industry, including what your customers are looking for. With us, you get exclusive access to the only SEO software designed specifically for the HVAC industry, which we use to analyze more than 10,000 HVAC and plumbing websites per year. Basically, we have better ideas than the other guy.
Our process and what is included in our HVAC SEO services
SEO companies like RegentSEO the day to day monitoring and improvement of their online footprint, which includes making your website more visible in the search results and differentiating your brand on the web. We do this by following the process below.
PERFORM A COMPETITIVE DIGITAL ANALYSIS
- Complete a competitive digital marketing analysis to see how it compares to your top three competitors using our patented data tracking software
- Conduct HVAC SEO keyword research and identify the main search terms and keywords that drive sales in your market area and in the industry.
- Establish your baseline for website code and structure, content, local visibility and off-site appointments, then compare it with your competitors to create an actionable and sales-oriented plan.
- Create targets for actionable income and corresponding SEO plans
OPTIMIZING THE CONTENT AND THE CODE OF THE WEBSITE
- Install advanced Google Analytics and call tracking
- Make your HVAC website fast, secure (optional but recommended) and compatible with mobile devices
- Edit the code and structure of your website to be in line with the best SEO practices
- Edit and optimize your existing web pages for search visibility and creative content
- Perform the optimization of the conversion rate on all elements of the website (such as contact forms, buttons, navigation links) to ensure an optimal experience for your customers
CREATE THE NEW CONTENT OF THE WEBSITE AND THE CREATIVES
- Publish well-written, specific web content that improves your local search ranking and provides a seamless user experience
- Create creative content resources optimized for SEO such as HVAC infographics and videos
- Optimize and create content for voice search and digital assistants
OPTIMIZE AND CREATE LOCAL CITATIONS (LOCAL SEO)
- Locate and audit existing appointments in online directories such as Yelp, Facebook, Angie’s List and more, including industry-specific directories.
- Optimize the Google My Business page of your HVAC company for your business address or service area, phone number, map list and business hours
- Optimize your company’s Facebook page for local SEO best practices
- Discover, manage and monitor local appointments and backlink opportunities to create authority
REGULATION AND ANALYSIS OF ANALYSIS
- Provide transparent attribution of income and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what comes next
- Provide reports on tracked incoming phone calls and analyze separately traced phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analyzes daily for anomalies, intrusions, penalties or other harmful events for sales
TRACKING AND TWEAKING YOUR HVAC SEO CAMPAIGN
- Monitor keyword classifications, organic traffic, calls and sales opportunities
- Monitor your competitors’ keyword rankings
- Control your three main competitors
- Monitor keyword trends and search in your industry
- Optimize and continually pivot your campaign for better performance over time