Search engine optimization is not fast and not easy, but it is worth the effort to gain more customers for your small business! Learn how to generate leads and sales by improving the visibility of your website in Google’s search results.
No matter what business you are in, there are potential customers looking for your products or services on your smartphones now!
The art of mastering SEO is one of the goals of every company that seeks to achieve it in the age of the Internet.
However, in pursuit of saving dollars, too many small businesses ignore the value that they can only collaborate with a first class SEO company.
For that reason, it is important to take a closer look and examine all the essential benefits a business can get by working with the best in the business:
SEO stands for Search Engine Optimization. Search engine optimization is one of the top digital marketing tactics companies that use to attract customers on the Internet.
Search engine optimization is not like buying an ad on television. Instead of being a single expensive ad that can lead to results in a short sales blast, SEO is a collection of digital marketing tactics that, over time, enhances your company’s online presence. And when the right Internet users can learn about your business, the more your sales will grow in the long run.
“SEO is the realization of any activity a search engine considers useful in promoting quality websites and businesses to consumers based on their search terms and personal preferences,” explained Jordan Brannon, head of digital strategy for Coalition Technologies, based web design company.
SEO is needed for almost every small business that offers products and services, said Alice Bedward, marketing manager for Helpling, an a-la-carte platform for shiners.
Bedward warned: “Without an SEO strategy in place, users are much more likely to find their competitors in place.” SEO is a necessary low-cost marketing tactic that can be especially useful for small businesses in specific industries, he added.
Small businesses that can benefit from SEO include:
Your goal is to use various SEO tactics to improve your business’s chances of ranking for certain search terms in Google or Bing search results. This search engine visibility is important because most customers research their purchases online before making purchasing decisions.
“SEO is about giving users what they want, and showing those signals to search engines for you to rate higher,” said Oleg Korneitchouk, marketing director of SmartSites, a New York-based online marketing company Sweater.
When we talk about SEO for small businesses, we are talking about a collection of techniques that work together as part of your digital marketing strategy. SEO is a combination of activities aimed at improving the level of appearance in organic search results (unpaid), Korneitchouk said.
SEO tactics include:
“Ultimately, any marketing activity a business performs can and should have an SEO element to it,” advised Korneitchouk.
Before delving into these SEO tactics, let’s look at why SEO is important to small businesses, and what to expect.
“SEO is online visibility,” said Ryan Bartlett, founder of Search Engine Marketing Company SEO Direct. And the more visibility your company website has online, the more money you’ll have to make.
But, warns Bartlett, “SEO is not cheap SEO is not easy SEO is not fast SEO is not magic.
You will need to invest time or money, or both, to get SEO results. You have to know your business, you have to know your customers, and you have to find the best way to connect with them online.
Nor is SEO a “one-time thing that you pay for,” explained Eric Brantner, founder of Scribblrs, a company that advises companies how to establish successful marketing blogs. “Effective SEO is ongoing and always fits.”
If your company is doing well, SEO will always be a work in progress. Search engine optimization is a marketing strategy that will constantly improve as search technology, customer preferences and your business evolve.
“Small businesses live and die for their marketing efforts. SEO is an important aspect of that,” said Bartlett of SEO Direct.
If your potential customers can not find your website, they will not become your customers, said Jeffrey Hensel, North Coast Financial’s marketing director. Before taking on North Coast online marketing, Hensel worked for six years as an SEO specialist for an e-commerce website.
“SEO is important to every small business,” Hensel said. SEO is how small business websites can appear online when potential customers use the search engines to find the products or services the company provides.
A simple way to understand SEO is to compare it with a tried and tested small business marketing tactic: yellow page lists.
“SEO is how it appears on the modern agenda, which is page one of Google and Bing,” said Eagan Heath, founder of Madison, Wisconsin, digital marketing firm Get Found Madison.
Rather than being listed in alphabetical order as a phone book, the search engine rankings for your website will depend on “whose website and web presence do more things than Google’s search engines,” Heath said.
“SEO is a process that must be integrated into all your marketing, writing, publishing and customer orientation activities,” he added. By integrating your SEO efforts, you can make sure that your website is as attractive as possible to the search engines.
“Consumers today rely on a number of marketing channels to find the products and services they need. But many buyers’ travels begin with a simple online search,” said Dan Goldstein, president of Page 1 Solutions, a company Of web marketing based in Golden, Colorado. “To be successful, companies must be able to capture these users.”
To understand how SEO can help your business reach customers through their smartphones or computers, think about their own behavior, suggested Antonella Pisani. The former marketing executive owns and operates the official coupon code of the retail discount website.
“When you go to a new store, restaurant or even doctor, you probably start on Google or another search engine, right?” Pisani said. Being in the search engines is critical for large, small, local and e-commerce businesses alike.
But SEO is especially important for small businesses. Small businesses do not have millions to spend on television, radio and print advertising. SEO is a low cost way to boost web traffic and foot traffic!
“All companies should focus on SEO, but it is more important for those who have limited advertising budgets and are in a competitive space,” Pisani said. “If a small business does not have a strong brand name already, they will have to perform better on generic or broad keywords to be discovered.”
SEO is necessary “whenever you want to attract customers to your website, or when you want to sell your products or services online,” said Kevin John Gallagher, director of customer success for marketing company Stargazer Digital. How long after starting your business should you start focusing on SEO?
The struggle to capture the attention of a customer is at the heart of every good SEO strategy. However, in the hyper competitive online world of today, it takes a lot to stand out.
Between social networking, website design and targeting campaigns, an SEO company has their work cut out for it.
That is why, in order to stay competitive with the other top companies in your niche, it is important to go with a proven SEO company that has the ability to really make a difference.
As you can see, there are a multitude of reasons why all companies should hire a good SEO company that can take their business to the next level.
Leaving these responsibilities to your internal staff may be a cheaper option, but it also puts a ceiling on the development of your company, hampering growth or perhaps even hindering it.
In general, professional SEO services are a must-have as soon as possible, regardless of the size or stature of a company.
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