Over the years Google has been the top search engine but it has been constantly looking to make amendments and invests heavily to remain on the top. Similarly, if you want to be on the top in this top search engine’s ranking list, you will need to know and adapt the new SEO trends. You will also need to know about the upcoming trends and follow them.
The latest trends in SEO are born due to the constant updating in the requirements of Google. There are a few specific trends that have the highest potential to make the difference in 2019. If you follow these trends it will be easier for you to stay atop the waves.
To start with, you must think in advance about the SEO strategy that you want to follow in 2019. Knowing about the upcoming trends is the only shortcut to success. It will help you to work out your action with respect to each trend.
This year the effort of Google regarding mobile friendly websites as well as the speed of page loading has shaken the world. As a result, most of SEO Expert NYC will need to focus their attention in this direction even more. However, there are also a few “non-Google” efforts that have proved to be the gamechangers and have influenced the process of building better SEO campaigns. Here are a few features and facts about it that you should know.
With such a strict demand of Google, there should be no reason or excuse for you to procrastinate your efforts to make your site mobile friendly. Follow a proper action plan for this and take a few moments into account.
Lastly, check on a regular basis whether or not your pages deliver immaculate user experience. To check the performance of your web pages you can use the WebSite Auditor.
Consider the speed
Page speed is another thing you should consider in 2019 because Google is very strict about user experience or UX when it comes to site ranking and indexing. It must be delivered in the best possible way and fast.Traditionally, the desktop page loading time has always been the primary ranking factor but since July it got anindistinguishablefamilial, the speed of a mobile page.
This is a crucial change as it asks for a better understanding of the metrics that matter most for Google when it comes to speed evaluation of a page.Typically, PageSpeed Insights analyzes the different technical parameters of any website to evaluate the loading speed whether it is for desktop or a mobile or for both. The two significant metrics for grading are optimization and speed which is the new one.
Mow there may be an obvious question that may come to your mind and that is which of these two metricsis the most significant one and has the strongest influence on your website rankings.
There are lots of experiments conducted to find the relation and significance of these two metrics. According to one specific experiment conducted by SEO PowerSuite on the mobile page speed it is found that there is a distinct correlation between the two. The optimization score of the page and the position of it in SERPs arefound to be 0.97 which obviously is very strong.
On the other hand, the experiment did not find any specific correlation between the speed score and the position of the page. That means in other wordsGoogle can now rate your website as slow but then your ranking can stay the same. However, the speed metric being relatively new it is still in the test process by Google and it is for sure that with time these correlations may change.
To sum it up it can be said that as of now the optimization score is what matters most for better site rankings and SEO results. Fortunately, site optimization or SEO as well as result tracking are both in your hands which you can control and amend totally. You will find the long list of recommendations of Google to be very handy in this respect. Follow that and stay on top of the search list with an improved your optimization score.
About the author
Jay Jenkins is an SEO Expert NYC having a lot of knowledge of SEO and different toolkits that will combine functionality at professional level and SEO cost. Follow his blogs to stay current with the SEO trends.
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