Importance of On Page Optimization in SEO 2017

By Tangeer Mehedi | Blog

On Page Optimization SEO

The strategy of search engine optimization can be divided into two different categories: On-Page SEO and Off page SEO. Both are crucial to the success of an SEO campaign, but they are completely different sides of the fence when it comes to improving your search engine rankings.

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Difference Between on-page and off-page SEOImportance of On Page Optimization

  1. On-page: What is your site about? (inside your website)

On-Page SEO page is the act of optimizing the different parts of your website that affect your search engine ranking. It’s things you have control over and can change on your own website.
In the SEO page refers to all the things you do on your site, you can help a higher rank such as a page title, internal linking, meta tags and descriptions, etc.

  1. Off-page: How popular is it? (outside your website)

Off-Page SEO focuses on the act of authorizing your domain to get increased links from other websites. A good analogy, how authority works, is this.
Off-Page SEO refers to all the things you can do directly from your website to help you rank higher on search engine, such as: social bookmarking, social networking, guest posting, article submissions, forum and blog submission etc.

Importance of On Page Optimization in SEO

SEO Link BuildingGoogle evaluates millions of websites and compares them to specific policies. This is how the search engine tries to find the most relevant pages for each topic to provide users with the most appropriate results for your search.

What is the meaning of this special page? As they look at other pages in this domain. The optimized better, one side, the greater the chances for good performance in Google SERPs.

With the on-page optimization, all the elements that can affect search engine optimization can be restructured and website operators can run this optimization on their own websites. This ensures that a page is optimized for search engines and readers.

Page optimization into technical aspects, the content and structure, so it could refer, for example, links to web pages, text extensions or redirects.

To rank well in the search engines for the keywords, SEO on-page and off-page needs to be present.

If you have a better page optimization and no one linked to your site, the chances of getting the classified website is very thin.

On the other hand, when thousands of other sites are linked to their website, and you have not been well on page optimization, your site will certainly not rank well on other competition sites in ranking both on-page and off-site SEO.

On Page Optimization Checklist in SEO

  • Keywords: Each page has a goal, and using a primary keyword conveys the purpose of a page to the search engines. For example, a product page for seo services provider should include some variation of the keyword “seo services provider” in the important HTML elements that follow.
  • Title tags: The title tag appears on the SERP (search engine results page) and the browser tab, and is widely considered among the most important SEO ranking factors. Title tags should include the primary keyword and brand name, usually separated by a tube, colon, or comma.
  • Header tags: Most web pages are divided into sections and header tags are used to label them. The <h1> tag should always include the primary keyword, with the following header tags, including the keyword where appropriate.
  • Body Content: Pages should contain the primary keyword and have at least 700 words of text. Anything less puts them in danger of falling under the penalty of “fine content” from Google, ordered by the updated algorithm of Panda.
  • Internal Linking: Placing links to other Page/Post of your site a great way to improve your website and correct internal links can be a useful weapon used in your arsenal of SEO. Not only does it make it much easier for visitors to navigate your site and find all of its content, but also ensure your website is properly tracked through search engines to find all the pages. It also helps to increase the relevance of a page to create keywords and phrases relevant while also increasing the Google Page Rank of your pages.
  • Meta Descriptions: Many people forget to include the meta descriptions of their pages. These descriptions are an important place to include relevant keywords for your content, since they are used in search results when your page appears.
  • Meta Tags: For each of your pages, you can include a set of keywords in the form of meta tags. These must be all relevant keywords in your content, which you have previously investigated.
  • URL Structure: We highly recommend the search engine friendly URLs for each of your pages, since they provide better tracking. Shorter URLs seem to perform better on search engine results, however, that’s not the only factor.
  • Keyword Density: Including relevant keywords throughout the content is very important as it helps the search engines to sort out what your content is about. However, try not to overly repeat and use overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
  • Image SEO: All your uploaded images have titles, so treat them just like your page titles. Including relevant keywords can help people find your site when they search on Google Images. You can also use alt text and descriptions for your pictures, making them even more useful with SEO.

On Page SEO Services


These On-Page SEO techniques are just some of the ways in which you can improve your SEO on the page. Anyone who uses it independently of others will not make much difference in ranking your site, however, when used together, can help improve traffic to your site.

They will help you get your pages working better, which will help you get the whole site crawled by the search engine spiders, which will help increase the value of the internal pages and that will build the relevance of the internal pages to Specific keyword phrases.

So, it’s worth spending some time applying these to improve your site! Please leave your comments below and feel free to ask any questions.

About the Author

I'm Professional SEO Specialist, ​Team Leader of RegentSEO, a ​Trusted SEO Agency with over 7 years industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence. More About Me...