Do you have your look in a keyword? Do you want to see your website on the first page of Google for a particular search term? Get ready: unless you’re Wikipedia or The New York Times, it will not be easy. But it is not impossible either. Seriously, we do it all the time!
The classification of a keyword in organic search is a repeatable process. You will not get the results you want 100% of the time, especially if you’re a new website trying to classify a popular keyword, but if you take content marketing and SEO seriously, you can start making things happen. Things like rankings, and traffic, and sales, oh!
Step 1: Lay the bases
This is really more a preliminary step than a first step. You will need to have some basic concepts in place before you can expect to rank for any random keywords. These prerequisites include:
A solid website: the longer you’ve been on your website, the better you get authority and links. It is also key that your site follows the best SEO practices: start with the Google Webmaster Guidelines if you do not know what that means.
A network on which to base: to quickly classify a keyword, it is very useful to have an integrated network to share new content: a blog, an audience on social networks such as Facebook and Twitter, email contacts you can contact for help casual with a link. If you do not know what that means, it’s time to start thinking about building bonds as you build relationships.
Do not rush these things into your Internet Gold career. If you do not do things right the first time, you’ll just have to do it later.
Step 2: Do your initial keyword research
You may think you know which keyword you want to target but check your instincts. Use several keyword tools to get an idea of the search volume of the keyword and the competition before finalizing your keyword choice. Its main considerations will include:
Choose a keyword with a good volume, but not too much volume: in general, you do not want to point to a keyword that has a low relative search volume if there is an equivalent term that is much more popular.
Step 3: Take a look at the competition
Once you have decided on a keyword, conduct a search on Google and some other search engines to see what your competition is doing. Pay special attention to:
You are looking for ways to differentiate yourself. You must do at least the same as your competitors to beat them. Ideally, you should be doing more, and doing better.
Step 4: Consider the intention
The more specific the keyword (think of the long tail keywords), the easier it will be to measure the intention of the search engine, and the easier it will be to provide what those search engines are probably looking for. In search marketing, the “intention” is our best estimate of what the person using the search query really wants. Consider the following keywords and note how much easier it is to guess the intent with just the words as you go through the list:
Step 5: conceptualize the content
Next, form a plan for the actual content you are going to create and, hopefully, rank for the chosen keyword. There are many routes to classify a keyword, including, but not limited to, the following:
How long will it take to create the content? Who should create it? Are you doing everything inside or outside the company? Do you have all the resources and budget you need? according to Phoenix SEO no matter your size or your budget, you have the ability to create a blog post. Content such as infographics and videos will require more resources. Sometimes, the best way to respond to a search query is with some type of tool, such as a mortgage calculator. If this is the case, you will need engineering resources.
Step 7: Optimize for your keyword
Actually, steps 6 and 7 must be intertwined. Optimize your content as you create it, instead of applying optimization after the fact. This is where the list of keywords you formulated in step 2 appears. Take advantage of those words where you can in your content, but not to the point of looking like a crazy robot. Remember that there are many “invisible” places for keywords, and I’m not talking about using white text on a white background or anything else that violates Google’s guidelines. I am referring to things like names of image files: users will not see them if they are not looking for them, but they can increase the classification of their keywords.
Step 8: Publish
It is (finally) the time to take your content to the world. Depending on the type of content that is, you may need to be careful when scheduling this step. This is usually not a consideration for evergreen content, but it may be important for content that is linked to something in the news, an event or a trend. You may also need to coordinate with public relations or other stakeholders in your company, for example, when launching content related to a new product or service.
Step 9: Promote
This step is important and must be done immediately after publication; In fact, for large parts of content, it’s great if you can do a little broadcast in the media before it is published. Make sure you do what you can so your content is in front of as many eyeballs as possible before you even have the opportunity to qualify for the keyword
That’s! This is the process we follow to classify hundreds of keywords related to search marketing. Whatever your business niche, you can make the same process work for you. So start!
I'm Professional SEO Specialist, Team Leader of RegentSEO, a Trusted SEO Agency with over 7 years industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence. More About Me...
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