How To Choose An SEO Company For Your Business

By Tangeer Mehedi | SEO

how to choose an seo company for your business

Getting your site to the heights of the first page of Google is a dream for most companies; Imagine catching the attention of everyone interested in what you offer.

And, even with the new trends and fashions that emerge every day, SEO remains an unconditional part of every marketing strategy. In fact, marketers see SEO as more effective than ever, with 82% saying it will only be more effective as time goes by.

You know you need to get SEO secretly, but it’s hard to know where to start and, let’s face it, trying to master everything is daunting and incredibly tiring.

In light of this, we have created a manifesto that shows you how to lighten the load and choose the right SEO agency for your business.

The key companies of errors when choosing an SEO company

To do well and choose an SEO agency that feels almost as if they were sent from heaven, you need to know where you are going wrong.


1. Relying on Google as a filter


It’s ironic really.
 

When looking for an SEO agency, it is likely that you start with a search on Google, that is where all the great web adventures begin, right? And it makes sense that a good SEO company can get a good ranking. 

But the major companies that appear when looking for agencies in your location or industry may not be the most appropriate. 

Why? 

Because most decent SEO agencies will be too busy working with clients and helping them sort through Google to worry about their own positioning. So, take the results of Google with a pinch of salt. 

Read:  How to target the long tail ?

That agency that keeps appearing first? They may have too much time on their hands (and not in a good way). 

2. Believe that there is a secret answer


If an SEO agency promises you the world, it flees fast.
 

The empty promises are, unfortunately, a big part of the SEO world and many agencies will try to attract it with their “secret response”. 

The reality is that there is no secret sauce for high rankings, it is a game of hard work, strategy, and perseverance. 

3. Focusing on vanity metrics

Knowing why you want to hire an SEO agency first in the first step towards great things, but if that is the reason you simply want more traffic, you may find yourself very disappointed.

While the higher rankings in Google lead to an increase in traffic, SEO is much more than just numbers.

5 things to keep in mind when choosing your SEO agency


1. Longevity in the industry

First things first, a company that has existed for a long time has seen the ups and downs of the SEO industry and has withstood the multiple storms that have affected it over the years.

The new SEO agencies may seem bright and cheerful, but do they have their hands metaphorically dirty when dealing with everything the industry throws at them?

Before hiring an agency, ask yourself these questions:

  • How long have you worked in the SEO world?
  • Have you worked with a variety of companies, from small businesses to Fortune 500 companies?
  • Have you worked with brands that you admire and know?
  • The agencies that can take advantage of the needs of businesses both large and small are not just a pony trick.

2. Alignment of objectives

Each and every company has a different objective in mind: perhaps it is a percentage increase in conversions or a boost in the authority of the industry. Either way, the ideal SEO agency for you is one that understands your goals and needs and puts them first.


3. Honesty and Transparency

The SEO world has been erased from a past of “black hat” tactics, many of which are still happening today. These tactics are detrimental to your business and, with Google’s constant updating algorithm, could hurt any chance you have of reaching that coveted first place.

You want your SEO agency to stay out of these questionable techniques and be honest about how you are going to get the ranking of your website.


4. Proven results

Spending cash on an unknown outcome is a frightening prospect, but there is a way to find out if an SEO agency gets results as they say they do.

First, check the agency’s website for a substantial list of testimonials and case studies. These are words that come directly from the mouths of previous clients and are the most reliable review you can look for.


5. Ask questions

Before hiring someone, SEO agency or not, it is key that you ask as many questions as possible so that your employment relationship starts on the right foot.

The answers will help you determine if the agency understands what you are looking for and your business objectives, but also gives them the opportunity to know as much about you as possible so that they can enter the process with as much knowledge as they can.

Choosing a good SEO agency is vital to the success

There are millions of SEO agencies out there, each promoting a different set of services and results.

While this may seem overwhelming, all you need to do is find one whose processes are aligned with your business objectives and operate transparently and honestly so you can avoid any unnecessary hassle later on.


About the Author

I'm Professional SEO Specialist, ​Team Leader of RegentSEO, a ​Trusted SEO Agency with over 7 years industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence. More About Me...