How Search Engine Optimization (SEO) Really Works!
In this article, I discussed the basics of how Google crawls the web, index data and presents search results using a scoring system called PageRank to determine which links are presented first.
- 1 What is SEO (Search Engine Optimization)?
- 2 How Search organizes information
- 3 200+ SEO factors
- 4 How Search Engines Rank Web Pages?
What is SEO (Search Engine Optimization)?
So how do you get a piece of this cake that is offered? The simple answer is good SEO (search engine optimization). All search engines continually strive to provide users with the best search results from those that are available.
They do it through the processes of crawling and indexing, thus determining which are the most relevant links for any particular search term.
They find pages and store them in their huge database, which is later remembered when related terms are searched by users on the World Wide Web.
You just have to find a way in which you can optimize your page / website in such a way that it climbs to the top end of the ladder. In other words, get the best possible position on a SERP (Search Engine Result Page).
One thing to keep in mind is, however, its content should be for people, not robots. After what is SEO now let’s figure out how it works.
How Search organizes information
200+ SEO factors
Search engines look A LOT more than just the words on the page. Google uses more than 200 or more different factors to evaluate your website as well as any links on other websites that lead to your site, to determine if your site is the best result to show users.
How Search Engines Rank Web Pages?
Here are some of the factors that are known to be in the algorithm of the three major search engines, Google, Yahoo and Bing that will help you rank better:
- Page speed
- Website structure
- Mobile Device friendliness
- Quality title
- Description tags
- Quality of content
- Other websites linking to your website
- Quality of links pointing to your website
- The user experience of your visitors
- Linking your website out to quality websites
- URL structure of your pages
- URL name of your website
- Social signals
- Age of website
- Frequency of content updates
- Images tag
- Indexed status
- Site errors
The easiest way to think about the right way to implement search engine optimization for your website is to follow this Google statement about SEO best practices; “Make pages (websites) mainly for users, not for search engines“
- Your content and website infrastructure
- Oriented to the best clusters of keywords
- Match existing content to specific keyword clusters
- Create new content to target specific keyword clusters
- Have the best infrastructure and architecture of the website
- How your website is referenced from other online sources
- The development of a high quality profile, in the topic of incoming links
- Have a relevant and active presence in social media
- Creating quotes (non-binding references) about you
- At least half of your SEO results are influenced by elements outside your direct control
SITE STRUCTURE ANALYSIS
While Google and the other major search engines (which really do not deserve mention, even though I know Bing is really trying hard) the emphasis they want them to design their sites for users instead of search engines, let’s face it – it has to be Structured correctly for engines to read if you ever want to get users.
Things that our web team looks for include:
Choose the correct domain name
This is especially important when you have a particular target audience in mind. Focus on pages on the website late. First, use the main keyword in your domain name that is comprehensive and portrays your website in the best possible way.
SEO and search engine optimization on page
As mentioned earlier, search engines do not reveal how one can get top rankings, for obvious reasons. However, following these search engine optimization techniques is what you can do to get the best results for your web pages.
Design your website
Create and build your website in such a way that, in addition to being enjoyable to see, the overall theme matches your industry. The website should be easy to navigate, once a user lands there. If your blog caters to children, make it look like a colorful and fun place to be. If it relates to the corporate industry, you should have a neat and professional look.
You can even start using IntraLinks and external links. Intralinks are those that take you to a specific part of the existing page or even those that link to another relevant page of your website. Also, linking to an external website that is reputed is not a bad idea, if not exaggerated.
Meta Tags Use
Meta tags are fragments of text that describe the content of a web page. These do not appear on the page but are simply present in the code of the page. Meta tags tell search engines what the page is about.
Write quality content
Here, it is important to remember that you need to write quality content, there are not two ways about this. Keep your potential users in mind when generating content. It should be all about what a user would want to see when he / she keys in a particular search term. If you focus on writing for your users, rather than for search engines, that’s okay to go.
Use appropriate keywords wisely
Keywords are simply terms and phrases that you expect users to search for and land on your website pages. Separating your pages and having them handle different search queries would be a good idea. Use important keywords in the title and headings of the page. Distribute all relevant keywords across the page, making it into the natural flow.
This has to be done with real care. Sign up for directories like Yahoo or DMOZ. You can write stuff there and link back to your website. You can ask your friends or contacts to connect back to your pages and even sponsor other sites so that they start linking with you.
Advertising your content
Make an email list. Reach your users. Use social networks like Facebook, Twitter, Pinterest and the like so your online presence sits. Create a Facebook page and keep publishing relevant and interesting content there. Send regular tweets that keep your users up to date. Create relevant tables in Pinterest that can direct traffic back to your website.
Now that you have an understanding of what SEO is all about, the next step is to figure out a strategy for your search engine optimization plan to increase your organic traffic free websites.
Please do not hesitate to contact us and speak to one of our SEO experts to make the best possible SEO strategy that suits your business needs.
About the Author
I'm Professional SEO Specialist, Team Leader of RegentSEO, a Trusted SEO Agency with over 7 years industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence. More About Me...