Is it the end of keywords in the world of SEO and digital marketing?
Is it time to write a eulogy for keywords? People keep hearing from time to time about the “death” of keywords in the realm of SEO. While it is a tad bit dramatic, it is also enough to scare the website owners. Keywords are neither living nor dead, but they aren’t going away anytime soon. So, you can heave a sigh of relief and continue reading!
The only thing dead is the old trend of stuffing keywords meaninglessly. Short keywords, random insertions, and repetitions are thankful things of the past thanks to Google’s new algorithm changes. Keywords are no longer as effective as they used to be in the world of paid advertising. However, that does not mean that business in Brooklyn has to revamp their SEO strategies completely.
Why is the “Death” of keywords a good thing?
Long-tailed keywords, similar target words, and geo-specific keywords are high on demand. Users are interested to learn more about the local businesses through Google searches. They don’t have the time to comb through hundreds of search results. They need specific and precise results when they hit the “Search” button on Google. It is time for all city businesses to embrace the little change for the greater good of organic traffic and increased conversion rates –
- Paying more attention to the intent
Words change meaning with placement and context. Thanks to RankBrain and other algorithm changes, Google search has become more user-friendly than it was five years ago. At the same time, the algorithms can deliver personalized results to each user depending on the user’s search preferences and browsing habits. Google has the power to “understand” the intent of every keyword.
Search intent is a powerful thing. It can influence the outcome of a website-user interaction. It can determine if a person will merely read information and bounce away, or sign in and buy a product. Google places added emphasis on the intent behind the use of every keyword within the website and website owners need to consider that before creating keyword-centric content.
- Delivering high-quality content to users irrespective of their search engine of choice
It should be the target of every website owner to provide maximum information to the visitor. Voice and visual search are influencing online behavior significantly. As a result, it is no longer enough for marketers to focus only on keywords and keyword-centric content. They have to optimize content based on mobile or voice searches and visual searches.
Traditional keywords lose meaning in the context of visual searches. It is bringing forth the era of keyword-agnostic content. The notion of keywords is changing rapidly, and keyword-less campaigns are becoming incredibly successful. Marketers can gain useful insights on consumer intent from following keyword-less campaigns on several Brooklyn websites. Learn more about consumer intent at the official site of the SEO Company in Brooklyn.
- Enabling marketing teams to shift their focus to content quality
Once you decide to deliver high-quality content to all users irrespective of their device and search engine of choice, your team has to work tirelessly to develop in-depth content. Once the focus shifts from keyword-centric and stitched copy, marketers will be able to tell their story more comprehensively to their target audience.
Adding keywords for the sake of SEO is no longer necessary or effective. Content quality will determine the level of search engine friendliness of a copy. The in-depth information, content arrangement, information hierarchy, inclusion of different content types (images, infographics, audio and video files) will contribute to its user-friendliness and readability significantly. Content creators need to pay attention to the quality of the content even before they can worry about inserting the high-volume keywords.
Some of the best practices remain – using long-tail keywords, using geo-specific keywords and leveraging terms and phrases that consumers use to search for related products. The use of relevant keywords and their variants according to context does not dilute their effect. Google’s new algorithm changes prefer websites and blogs that distribute keywords or key-phrases organically across the content.
Marketers are now thinking about using search terms, phrases and synonyms within their content organically. It not only helps to make their content highly readable, but it also helps them optimize their sites for mobile searches, multi-intent searches, featured snippets, and voice searches.
What do you have to do?
It has accelerated the genesis of keyword-less campaigns or content that does not focus on the inclusion of keywords irrespective of language and information quality. The upcoming days of content marketing will ensure that quality and depth will overpower the trend of inserting jargons into site content. The only way to stay ahead in this race is by adopting the new trends in real-time. With a little help from the SEO experts in town, optimizing any type of content for your Brooklyn-based consumers should be no challenge at all.