5 Key Considerations To Write Your News Press Release

If you are a business owner, then you must be thinking of ways to increase your exposure, brand awareness, and ultimately attract potential customers. One of the oldest and most effective ways to do this is to write a press release and distribute it to the media. There are certain things you must follow and consider before you write your press release distribution campaign. In this guide, we’ll show you everything you need to know about how to write a news press release.


Some Key Considerations

A news release is a great way to spread your news about your business and gain media publicity. But before even thinking about distribution, you need to come up with a high-quality news copy. Here are some key considerations in doing so:

  1. Write something newsworthy. Journalists and influencers comb through hundreds of news releases every day, so it’s important that your copy stands out from the rest. Write about something that is compelling and is bound to spark curiosity from your target audience. Your subject also needs to be relevant to your business and industry. It doesn’t have to be anything groundbreaking, just substantial enough to announce. For example, you can write a press release to launch a new product or service, if you are rebranding, or even if your business has received an award.
  2. Make it attractive to readers. Try to make your news release more engaging by adding images or videos relevant to your news. Infographics, for example, are an excellent way to add more information to your press release without overloading it with words. Additionally, try to attach a good quote if you can. Adding statistics and hard numbers can also make your copy look better.
  3. Make it concise and straightforward. When writing a news release, you’re not writing a novel. Write it like a journalist would – straightforward but information-ridden.
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There are different ways to write a press release. However, the principles are basically the same. Here’s a basic news release format for you to follow.





(This should be concise, catchy, and summarizes the idea of the news copy. As much as possible, your headline should be no less than 80 characters.)


Lead Paragraph

(This is where you should write all of the vital information of our news release. It’s important to keep the lead paragraph interesting. It should answer the who, what, why, when, and how of the topic. But don’t keep it too long. Try to keep it less than three sentences long.)


(The body should be an expansion of the lead paragraph and should contain all of the supporting information of your copy. Try to write it in an inverted pyramid format with the most essential information coming first. Write in the third person using an active voice and keep your sentences short.)



This is where you should put the least relevant information. If you want to add additional details about your business, or any organization or event concerning your news release, you should write it here.)


Business Contact Information

(Never forget to include your business contact information at the end of your news release. After reading your press release is when your reader’s curiosity is peaked, so it’s best to capitalize on this. You can begin with “For further media information, contact…”)


About Us

(If you have any further information about the news, business, or the subject of your news release that you didn’t think should be included in your copy, you can write it here.

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Congratulations! You can now start writing your first news release. Make sure to follow our guidelines carefully. Writing a high-quality news copy is just the beginning of a successful press release campaign, but it will be the base for your success to start our press release distribution.


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