Keywords are the search terms that people type in search engines to search for information and sites like yours. Years ago, websites could gain traffic by filling in keywords or repeating important keywords on a website. Search engines now penalize keyword stuffing.
Structure of the page
HTML tags are the most neglected SEO practices on the page because they are not directly visible on the web page. However, they are recognized by the search engines. The easier it is for you to track your website and get information about it, the more you can favor it in your ranking. For each of the following elements, be sure to provide keywords and other information that will help search engines understand what the page is about:
Linking pages related to your website internally is another factor for SEO on the page, since it also makes it easier for search engines to crawl your site and keep users busy for longer.
In addition to the quality of its content, the performance of your website is also a ranking factor on the page. If your page takes a long time to load on mobile devices or is not processed correctly, users become frustrated and leave quickly without getting involved. Search engines can detect this behavior and, therefore, use it as a page ranking factor.
Search engines do not completely rank sites according to their optimization on the page. In fact, there are many other off-page factors that affect the way search engines qualify you when a user performs a search.
The most important off-page ranking factor with the greatest impact are the backlinks that point to your site. Backlinks occur when other websites are linked to yours. Backlinks from trusted sites is a type of confirmation for the search engines of your content. Part of its content can be linked independently.
The authority of your domain is another SEO factor outside the page that you can control less. Domain authority helps search engines determine how much they can trust you. Is affected by:
Search engines and organic traffic play an important role in the growth of your business because most of your audience uses a search engine to find it. The implementation of SEO on and off the page will help you find more potential customers.
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