Videos are starting to play an increasingly important role in search engine results. Some videos even appear on the main search results, and more and more users are using video search on a daily basis.
Just as there are things you need to know about normal SEO – there are things that you need to know about video SEO as well. More importantly if you want your videos to be listed and rank well on search engines, there are a few useful ideas that you should make it a point to implement in 2019.
Embrace Structured Data
Structured data is a type of markup that can be used to provide additional information about videos. Most major search engines have supported it for some time now – including Google, Bing, and Yahoo.
The importance of using structured data has been steadily growing, and if you aren’t already using it – you should start. It can provide vital information such as the title, description, thumbnail URL, duration, number of views, upload date, and more.
Overall this information will help search engines to list your video in a more relevant fashion. On top of that they may list it as a rich snippet in search results – which can lead to more clicks.
If you use video sitemaps instead of structured data it is high time you switched over, as the latter is definitely where video SEO is headed.
Optimize the Page Speed
Page speed has become more and more important to search engines, and over the last year several changes were made regarding it. Suffice to say it is important that for 2019 any and all of your webpages load quickly on both mobile devices and desktops.
The reason page speed is relevant to video SEO is simple: Video content can affect it. Adding videos will make a webpage take longer the load, which is why you should check the page speed and make improvements if need be.
To get started you could visit Google’s Page Speed Insights tool to check your webpages. It will suggest improvements that you can make and areas that can be optimized.
Aside from that you should try to avoid autoplaying your videos. It is also important that you don’t publish too many videos on a webpage, both because it will significantly slow it down and because only the first video that search engines encounter will be listed.
Publish a Video Transcript
By publishing the video transcript you will be able to give search engines information about its content. It is the next best thing to letting search engines ‘watch’ your video – which they can’t really do (yet).
It is best to either publish the video transcript near the video or add it to the video’s structured data. In either case it should help your video to be listed better and appear in the search results of more relevant keywords.
Create More Engaging Videos
One of the more overlooked areas of video SEO is how important it is to create engaging video content for websites.
To put it simply videos that are engaging and have a more pronounced impact on viewers tend to get shared more. That essentially means that they generate more backlinks, social signals, and other factors that can improve not only their ranking – but your SEO in general.
While there are lots of ways to start creating more engaging videos some easy tips that could help are to:
In the long term you’ll want to research your target audience and find ways to create video content that is able to engage them specifically.
In addition to the ideas listed above it goes without saying that for your videos to perform well on search engines their quality needs to be good.
It may help to use Movavi Video Converter on that front. It can help you convert videos into the format you require before you upload them and for example you could use it to convert AVI to MP4. At the same time its features will let you fix issues that affect the quality, crop, resize, stabilize, and edit your video in other basic ways to prepare it for publishing.
If you start to publish high quality videos and use the ideas listed above, your videos should start to be listed and rank better on search engines. Don’t expect that to happen overnight however, but keep at it and track your videos SERPs over the course of a few months.
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